There are any Disadvantages of Cloud Kitchen Business?

Some of us may know the term Cloud Kitchen and some of us still have no idea about the concept of this. Well, let me tell you everything about it.

You may not know about it directly but you did use its services many times for sure. You must be aware of Zomato, Swiggy, etc., right? These are the cloud kitchens in front of your eyes and you did not know that

The concept has gained huge success in the past few years. People nowadays order online for mediciens or food more than ever before. And the Corona situation made it more successful because of the lockdown thing.

When we could not go outside to eat; restaurant food came to us at our home with the help of these online services we have.

Pros and Cons Cloud Kitchen

What is meant by cloud kitchen?

A cloud kitchen is a restaurant that has no physical outlet. These kitchens are basically virtual kitchens that you can operate with a smartphone. It is also called Dark Kitchens or Ghost Kitchens.

The concept of cloud kitchens works to gain online delivery demands through applications or calls. You just need to put up a kitchen set up for cooking. Some of the examples of cloud kitchens are Zomato, Swiggy, UberEats, etc.

Cloud Kitchen in USA

The market size of the Cloud Kitchen industry from 2019 to 2026 in the USA

Why should you opt for the Cloud Kitchen Concept For Food Business?

According to some stats, 67% of restaurant owners prefer their next investment in Cloud Kitchens. Cloud Kitchen has many benefits. It is very easy to start and manage a business. Some benefits are listed below:

  • It has a very low operating cost. Also, it has no real estate expenses such as restaurant space, tables, chairs etc. you just need to pay for kitchen space, cooking staff, and cooking ingredients which can be handled with low budgets too.
  • Unlike the usual restaurants these kitchens gain more business on a rainy day as nobody can step outside to dine in the restaurants, they prefer hot delicious food at their home.
  • Expanding your business is so easy as it needs no huge space to set up the mains.
  • They are super speedy to set up, unlike the basic restaurants that take a very long time to set up and organize.
  • Cloud kitchens need less manpower to operate so it cuts the labor costs automatically. You do not need waiters etc to work at your restaurant.

Some limitations of Cloud Kitchens

food-delivery

But with great advantages, these kitchens have some limitations too and that is why cloud kitchen business fail? These limitations are listed below:

  • These kinds of kitchens limit your customer varieties as it only works with technology.
  • You have to depend on delivery applications like Swiggy etc to work more successfully. 
  • Only delivery apps on the customers you do not. Because through those apps you are getting the consumers.
  • Since it is a success-gaining industry, there is a lot of competition out there in this industry business. Most people want to start their own cloud kitchen service as it has so much demand.

However, it has more advantages than disadvantages. So I recommend you adopt this business concept if you are looking forward to it.

Conclusion

In conclusion, we can say that the Cloud Kitchen concept is gaining huge success and increasing its demand over the last few years. It has many pros than cons.

Click to know if “Is cloud kitchen the future?”

It is an ideal concept to opt for. These days because of the pandemic situation Cloud Kitchens are gaining more attention and will become one of the most profitable industries by the year 2022.

If you are willing to go into the food business, I would recommend you to start up a Cloud Kitchen business to be successful in the coming years.

References:

https://globaltrustopedia.com/tending-tech/what-is-the-future-of-cloud-kitchen-in-2021/

https://inresto.com/blog/cloud-kitchen-pros-and-cons-of-the-concept/

https://wilsonklee.com/blog/what-is-a-cloud-kitchen-what-are-the-pros-cons-of-cloud-kitchens/

Indian Agriculture and Small Marginalized Farmers 

Introduction  

Agriculture is a vital sector of Indian economy. It has occupied almost 47% of the geographical area (Sharma et. al, 2018). Around 44% of the country’s population gets livelihood from agriculture (FICCI Report, 2020). 

It is the primary source of livelihood for about 58% of India’s population. Gross Value Added (GVA) by agriculture, forestry, and fishing was estimated at Rs. 19.48 lakh crore (US$ 276.37 billion) in FY20 (PE). Growth in GVA in agriculture and allied sectors stood at 4% in FY20 (IBEF, 2020). 

In India, agriculture contributes about sixteen percent (16%) of total GDP and ten percent (10%) of total exports. Over 60 % of India’s land area is arable making it the second-largest country in terms of total arable land.

The agriculture sector in India has undergone significant structural changes in the form of a decrease in the share of GDP from 51.90% in 1950- 51 to 17.00% in 2014-15 indicating a shift from the traditional agrarian economy towards a service dominated one (FICCI Report, 2020). 

Agricultural Census data 2010-2011 shows that the small and marginal holdings (below 2.00 ha.) constituted 85.01 percent in 2010- 11 against 83.29 percent in 2005-06 and the operated area at 44.58 percent in the current Census as against the corresponding figure of 41.14 percent in 2005-06. 

Small and marginal farmers consist of more than 80% of total farm households. But their share in the operated area is around 44%. Thus, there are significant land inequalities in India. The role of small farmers in the development process and poverty reduction is well recognized. 

Global analysis of growth and poverty reduction exhibits that GDP growth out of the agriculture sector is at least twice as effective in reducing poverty and bringing prosperity as GDP growth originating outside agriculture. Small-holdings play an important role in raising agricultural development and poverty reduction at the global level. 

The contribution of the agriculture sector in the economy has significantly decreased from 51% in 1951 to 19% in 2011.

As per the Economic Survey 2019-20, this has declined to 16.5% in 2019-20.5 Meanwhile, the share of workers who are dependent on agriculture has decreased at a lower rate from 70% in 1951 to 55% in 2011. 

It is interesting to note that 68% of the agricultural landholdings in the country belong to the marginal (less than one hectare) category.18 Another 18% belong to the small (between one to two hectare) category.

Further, the share of the marginal category in total agricultural landholdings has been increasing over the years, from 51% in 1970-71 to 68% in 2015-16 (PRS India, 2020). As of 2014-15, 49% of the country’s net sown area was under irrigation. The remaining agricultural area in the country depends on rainfall. Major irrigation sources for agriculture include tube wells (46%) and other wells (17%), and canals (24%).

State of Small and Marginalised Farmers

Small-scale farmers play a key role in food security; it is estimated that more than 50 percent of the food necessary to feed the 9 billion inhabitants of the globe in 2050 will be produced by small-scale farmers (FAO, 2013). 

In India, small and marginal holding farmers cultivate around 44 percent of the area, and they produce around 60 percent of the total food grain production (49% of rice, 40% of wheat, 29% of coarse cereals, and 27% of pulses) and over half of the country’s fruits and vegetables production (Agricultural census, 2011)

Small-holder farmers are vital for India’s agriculture and rural economy. They are defined as those marginal and sub-marginal farm households that own or/and cultivate less than 2.0 hectare of land and comprises 78 percent of the country’s farmers (Agricultural Census, 2010-2011).

Their contribution to household food security and poverty alleviation is significantly high – and is increasing day by day.

It is observed that as the national population increases, the number of small-holdings is directly proportional to it (Indira Gandhi Institute of Development Research, 2012). 

Farmers

There are various schemes proposed by the Government for small and marginalized farmers, some of them are discussed below: 

Pradhan Mantri Fasal Bima Yojana (PMFBY) insures protection for food crops, oilseeds and annual horticultural/ commercial crops notified by the state government. 

Weather Based Crop Insurance Scheme (WBCIS): When the weather indices (rainfall/ temperature/relative humidity/wind speed etc.) is different (less or higher) from the Guaranteed Weather Index of notified crops, the claim payment equal to deviation/shortfall is payable to all insured farmers of the notified area.

Pradhan Mantri Krishi Sinchai Yojana (PMKSY): The vision of PMKSY is to ensure access to some means of protective irrigation to all agricultural farms in the country – to produce ‘per drop more crop’. Thus bringing much desired rural prosperity.

PMKSY is strategized by focusing on end-to-end solutions in the irrigation supply chain, viz. water sources, distribution network, efficient farm level applications, extension services on new technologies & information etc. based on a comprehensive planning process at district/State level (Department of Agriculture, Cooperation & Farmers Welfare, 2019)

Issues and Challenges for Small Holders 

Credit and Indebtedness: Small holdings need credit for both consumption and investment purposes. Increasing inflation is one of the main reasons for indebtedness among these farmers in recent years. The dependence on money lenders is the highest for sub-marginal and marginal farmers. 

Impact of climate change: Climate change is a major challenge for agriculture, food security, and rural livelihoods for millions of people including the poor in India. The adverse impact will be more on small-holding farmers.

Climate change is expected to have an adverse impact on the living conditions of farmers, fishers and forest-dependent people who are already vulnerable and food insecure. Rural communities, particularly those living in already fragile environments, face an immediate and ever-growing risk of increased crop failure, loss of livestock, and reduced availability of marine, aquaculture and forest products.

They would have adverse effects on the food security and livelihoods of small farmers in particular. In order to have climate change sensitive and pro-poor policies, there is a need to focus on small farmers. 

Water problems: Water is a vital input in agriculture. Improvement in irrigation and water management is fundamental for raising the standard of living in rural areas.

Agriculture has to compete for water with urbanization, drinking water, and industrialization. Small holding farmers depend more on groundwater as compared to large farmers who have more access to canal water and tube wells.

Day by day, groundwater is depleting in many parts of the country. Marginal and small farmers face a lot of problems regarding water in their everyday lives. 

Farmers

Major problems which have disturbed the income of small and marginal farmers during the last few years can be summarized as below:

  • Increasing cost of inputs, small and fragmented land holdings, and rising labor costs have led to the high cost of production and lower crop yields.
  • Low level of formal education and skills: It is important for small and marginalized farmers to have an optimum level of awareness related to information on agriculture. The low literacy level amongst farmers limits the proper dissemination of knowledge, awareness, and information.
  • In the absence of decentralized storage and processing facilities, small and marginal farmers could neither hold their produce till the realization of higher prices nor process for value addition.
  • Inefficient agricultural extension and information services in regard to the selection of suitable crops, improved technologies, weather forecasts, types of pests and disease etc. leads to an information gap that can not empower the farmers market to take suitable corrective measures on time.
  • Lack of required credit to procure various inputs well on time, high prices for crop insurance, and delay in settling the claims of farmers, creates a financial problem that is beyond their ability to address  (Kumar. S, 2019) 

The agriculture sector has a lot of challenges in current uncontrollable environmental factors. There is a need for government intervention in agriculture investment, supporting policies for the growth of agro-productivity, export-import, and contribution in GDP.

Role of agro-industry, agro-allied business needs proper management of their inputs into outputs to achieve the objectives of Prosperity and meet all the demands of food security.

Small and Marginalized farmers are a very important part of the Indian economy therefore their marginalization has created a gap in the agriculture sector which is obstructing the growth of these farmers and agriculture itself.

Hence an effective policy framework is needed for solving the problems of small farmers and to ensure the proper functioning of agriculture ecosystem. 

 

Bibliography 

  • Demand for Grants 2020-21 Analysis Agriculture and Farmers’ Welfare. (2020). https://www.prsindia.org/parliamenttrack/budgets/demand-grants-2020-21- analysis-agriculture-and-farmers%E2%80%99-welfare
  • Department of Agriculture, Cooperation & Farmers Welfare (DAC&FW). (2019).  Farmer Friendly Handbook Schemes & Programmes 2018 – 19. http://agricoop.nic.in/sites/default/files/FFH201819_Eng.pdf
  • Ending poverty: Learning from good practices of small and marginal farmers. (2013). http://www.fao.org/3/i3488e/i3488e.pdf
  • FICCI. (2020). Decoding agriculture in India amid COVID-19 crisis. http://ficci.in/spdocument/23267/FICCI-GT-Report-on-Agriculture.pdf
  • India Brand Equity Foundation. (2017, July 17). Indian Agriculture Industry.

            https://www.ibef.org/industry/agriculture-india.aspx

  • Indira Gandhi Institute of Development Research, Mumbai. (2012). Small Farmers in

India: Challenges and Opportunities. http://www.igidr.ac.in/pdf/publication/WP-2012-014.pdf

  • Present Position of Agriculture in India. (2016). International Journal of Science and

            Research (IJSR), 5(4), 240–243. https://doi.org/10.21275/v5i4.nov162488

  • Sharma, A. (2018). Present and Past Status of Indian Agriculture. Agricultural Research &
  • Technology: Open Access Journal, 17(5), 183. https://doi.org/10.19080/artoaj.2018.17.556040
  • Small and Marginal Farmers : Assets or liability of Indian Agriculture. (2019).

KERALA KARSHAKAN E-Journal, 5–8.

 

 

Effective Communication tips for  your Business

Effective Communication skill is the key to building and maintaining a relationship with a person or company. It depends upon what type of communication you want, personal or professional. It can be of any type. But here, we will talk about professional communication. 

Businesses merely depend upon communication with customers. If we are on a pitch, we try to convince clients by talk is also a part of communication, and if we are on call we try to satisfy our customers by looking into their problems. Another round of communication happens between employee and customer and another satisfaction for early resolve the issue to the customer. 

Also check: Top 5 Trending Technologies in 2021 

Communication plays a vital role in reshaping and maintaining the business effectively. And it helps to get more clients and satisfy customers. Communication skills must be ingrained in employees how they deal with customers. 

Employees should know how to deal with customers and satisfy their needs. If we miss the opportunity to satisfy customer needs, it can decrease sales and loss of business. Good communication skill is needed for better results and employees should make a habit as he directly deals with customers via call or chat. 

Here are few effective communication tips that every company should follow:

to get into the flow and make the deal perfect without decreasing sales or clients. 

Having Patience

As you represent the company to your customer online or offline. Then you should know what your customer wants from you. You should have patience while answering customer’s queries. Because customers never understand in their first attempt so they can make a call again to satisfy themself. If you didn’t have patience you lose the chance to help to get more customers. 

By Reducing waiting time

In the end, we ensure that customers should be happy with our service. Customers might get confused in any of the product or service he is facing. It’s the employee’s responsibility to make the customer aware of all the situation and what has been done till now or will complete by not waiting for him longer. The longer you make your customers wait, the more they will be frustrated or unhappy with your service. 

By Interruption

When listening to customer’s complaints, you should not interrupt them as they can feel less valued. You should listen carefully unless they make their point clear before you. This happens most of the time. People usually do not listen to repeated lines every time, so they get frustrated. But you have to be attentive and patience while attending to a customer. 

Knowledge of product or service

This can be the most relevant reason for customer dissatisfaction. Most of the employees did not know about their products or services the company offered. This is on the high priority by companies to give full information or knowledge about product or service so that they can deal with any of the situations by not making any excuses to customers. 

Did you read this blog?

‘Coronaphobia’ is more dangerous than ‘Coronavirus’

Active Listener

While attending a call, you should listen to a customer query don’t give a chance to repeat himself. Your voice tone should be clear while resolving queries. Active listening is the most effective tool of communication. Also, you should acknowledge the customer’s query by giving him positive words and saying your query is easy to resolve in some time or soon. 

Honesty

Yes, few of the employees considered this point seriously, and few of many might have applied before to the customers. If you are unaware of the question what the customer wants, then rather than giving a clumsy answer, you should show your honesty by simply saying ‘I don’t know’ and ensure the customer that he will get a response within a very quick time. 

Author: Kapil Mishra – LinkedIn

Coronaphobia’ is more dangerous than ‘Coronavirus’: Factors affecting Mental Health.

 

Phobia- is one of the most serious mental conditions where a person feels fear in a particular situation or a specific object.

According to A Special Health Report from Harvard Medical School, common phobias are related to fear of flying, heights, insects, animals, and injections, or usually the sight of blood. 

Corona- has derived from the new pandemic ‘coronavirus.’

The term coronaphobia emerged in 2020 as the pandemic triggered vastly in the world. During the lockdown phase, there are a lot of things that changed people’s lives in terms of social life, livelihood, economy, and most importantly, mental health. Apparently, mental health is not always a genetic bourn disorder; it is an outcome of various environmental factors.

About coronavirus and its recent updates 2020

Coronavirus is a new pandemic to this world that started in December 2019 in Wuhan, China, and due to contagious disease, it has taken over all over the place. Coronavirus has common symptoms like body ache, sore throat, cough, fever, loss of taste, and smell; however, the outcomes of covid 19 are not so common. Covid 19 infection can lead to death, and people with low immunity levels are more prone to detect coronavirus from others. 

Besides its outcomes, covid 19 treatment is not completely easy because a person needs to quarantine himself for 14 days minimum as per the guidelines of WHO (2020) as the viruses stay on the surface for a longer period. 

Despite that, scientists are still working on coronavirus vaccination; therefore, there are greater chances of fear and complications of covid 19. Besides, the world health organization has introduced a few guidelines to protect from covid 19, for instance, maintaining a 6ft distance, covering mouth and nose, constantly cleaning hands and clothes. For elders, pregnant ladies and children under 6 years old are not allowed to go out amid lockdown as their immunity level is completely lower than others, and fewer changes to cure covid19. 

The vaccination of covid 19 is not here yet, but health care providers are constantly working through medicine to suppress the symptoms of covid 19. Therefore, you might get recovered from this disease, but there is also a higher probability of diagnosing covid 19 again. 

Covid 19 recent updates:

According to the worldometer, there are 69.6M total cases globally, whereas 44.9M are successfully recovered, and 1.58M people are dead due to covid 19. Among other countries, the United States of America is leading on top with 17M cases, and India is the second most vulnerable country with 9M total cases.

Factors associated with mental health

Socio-cultural factors:

Socio-cultural factors are the type of environmental influences that induce and reduce the mental health of a person. According to Leighton and Hughes (1961), family culture and norms are linked with mental health where child-rearing behavior, hygiene, nutrition, perception to adapt medical services, etc., are responsible for how we use to express symptoms of mental disorder or any other undesirable disorder. 

On the other side, social factors refer to the interaction of society and community on the basis of gender, social class, race and ethnicity, and household patterns, thus maintaining the quality of education, livelihood, and family income by reducing discrimination, violence, and poverty. However, every society and community norms are different from each other, which affects society’s development as a whole. 

Education factor:

Education is the key to impart knowledge, skills towards a better world by treating himself and his family well in terms of providing better healthcare service and detecting the disorder early. According to the study of SAMHSA (2016), education and psychological independence are positively interlinked, where 3.9 million people have anxiety with lower education levels and vice versa. 

Therefore, people with less educational qualifications have less awareness to cope with psychological disorders. In order to which coronaphobia emerged at higher rates because people are less aware of dealing with the situation. 

Socio-economic factor:

The economy is the base of any medical treatment; therefore, a family’s economy has a positive relationship with mental health treatment. A similar study was introduced by the U.S Department of Health and Human Services (2001), families with low-income status and poor occupation level are more prone to have mental disorders. 

A similar study was conducted in 2008, where financial crises were destroying public health sectors and people’s lives individually. Due to coronavirus, there has been a shift in unemployment status that further leads to indebtedness and insecurity and poor primary care for mental disorder diagnosis. 

Hence, mental illness, including anxiety, stress, and depression, is completely high amid lockdown as the increase in 19 million adults have a specific phone, and 15 million adults have social phobia. Besides, in the 2020 era of pandemic, there are more panic disorder populations (6 million) and general anxiety (6.8 million) among the American population. 

Coronavirus becoming Coronaphobia.

At the beginning of 2020, the novel covid 19 rapidly spread across the globe and infected more than 3 million people in 187 countries, and WHO (2020) report also shows the increase in mortality rate by 13000 in a single month of March. 

During the skyrocketing cases of covid 19, there have been high traumatic stress rates at 73.4% with 50% prevalence of depression and 44.7% have generalized anxiety (Lee, 2020). Aside from that, insomnia is one of the major cases increased in lockdown 2020 with 36.1%. It is clear evidence of outbreak impacts on people’s minds that elevates stress, depression, social phobia, health anxiety, and post-traumatic stress. 

In the study of Kwasi Ahorsu et al., (2020), a clear relationship of fear due to covid 19 has been identified by developing FCV-19S (The Fear of Covid-19 Scale). The scale has all the factors affecting mental health, including education, income, age, and gender.

It is possible to assess the severity of people’s perception related to covid19 outcomes through the psychometric scale. For instance, anxiety and depression got the highest score on the scale, like “Worrying thoughts go through my mind” (anxiety). On the other side, many respondents respond to “strongly agree” to “I prefer to wash my hands pretty soon after shaking someone’s hand” (germ aversion), which is clearly evident of their fear of getting virus exposure.

Why coronaphobia is dangerous?

According to the in-depth report of the Mental Health Foundation in the UK (2014), Anxiety is one of the serious mental issues in the world. However, it is still not considered as a mental disorder due to lack of diagnosis, report cases, and treatments. Indeed, children and the young population of the UK are 3.3% affected with anxiety disorder, apparently, the ratio has increased due to coronaphobia in 2020. 

coronaphobia is dangerous in terms of our mental health, physical health as well as financial health. But it is more crucial during the time of covid 19 because of the following:

1. A positive relationship between fear of covid 19 and covid 19 symptoms

Having chronic anxiety levels impacts your respiratory symptoms. Therefore, when an individual gets anxiety symptoms he/she faces a slow breathing problem. on the other side, shallow breathing is one of the major symptoms of covid 19. Unfortunately, there is a positive relationship between fear of covid 19 and covid 19 symptoms

2. People with a low immune system are more susceptible get coronavirus

According to the study of McLeod, S. (2010), stress or anxiety reduces the body’s ability to fight viruses and germs. Besides, the immunity systems get affected thus people with anxiety are more likely to get a fever, flu, cold, gastric problems, etc. Apparently, people with a low immune system are more susceptible get coronavirus.

3. Body pain and headache are the causes of being in constant anxiety. 

The thirst most critical covid symptom is body ache or muscle pain. and most clinical studies claim that body pain and headache are the causes of being in constant anxiety. 

4. Gastrointestinal Disorders

Indigestion, nausea, and vomiting are the common symptoms of coronavirus. and if you have coronaphobia that means these symptoms get facilitated by your anxiety level. 

These are the major reasons why coronaphobia is more dangerous than its virus. therefore, you equally need to suppress your anxiety level to stop the susceptibility of coronavirus. 

Click here to know: How to manage Coronaphobia in 2021?: Explained with essential covid19 products!

Conclusion

The study of coronavirus turning into coronaphobia is necessary because the novel coronavirus has impacted the lives and affected personally and professionally. The fear triggers by the sudden increase of mortality and morbidly rates in the month of March 2020, although it is going to be a whole year, and things are not normal yet. 

Coronavirus pandemic has shown us and put us where we have never imagined. Due to the pandemic, economic crises, social distancing, emotional crises, and education backwardness emerge. 

According to the recent study and report of the World Health Organisation (2020), the vaccine of coronavirus is not the market yet because continuous trials are going on; hence people still need to maintain the guidelines of covid-19. 

Physical illness is visible and measurable, and yet curable. However, mental health is not easy to observe, analyze, and treated in a day or two. And covid-19 not only comes with physical illness symptoms but in this year WHO has recorded the rates of anxiety, depression, fear, phobia, and insomnia due to the major factors affecting the mental health of an individual. 

 

Bibliography:

Arora, A., Jha, A., Alat, P., & Das, S. (2020). Understanding coronaphobia. Asian Journal Of Psychiatry, 54, 102384. https://doi.org/10.1016/j.ajp.2020.102384

Bitsko, R., Holbrook, J., Robinson, L., Kaminski, J., Ghandour, R., Smith, C., & Peacock, G. (2016). Health Care, Family, and Community Factors Associated with Mental, Behavioral, and Developmental Disorders in Early Childhood — the United States, 2011–2012. Morbidity and Mortality Weekly Report, 65(9), 221-226. doi:10.2307/24857952

Mechanic, D., & D. McAlpine, D. (2002). The Influence of Social Factors on Mental Health. Principles And Practice Of Geriatric Psychiatry, Second Edition. Retrieved 15 April 2002, from https://doi.org/10.1002/0470846410.ch17.

Liu, D., Baumeister, R. F., Veilleux, J. C., Chen, C., Liu, W., Yue, Y., & Zhang, S. (2020). Risk factors associated with mental illness in hospital discharged patients infected with COVID-19 in Wuhan, China. Psychiatry Research, 292, 113297. https://doi.org/10.1016/j.psychres.2020.113297

Heekin, K., & Polivka, L. (2015). Environmental and Economic Factors Associated with Mental Illness [Ebook]. Retrieved 11 December 2020, from https://claudepeppercenter.fsu.edu/wp-content/uploads/2016/02/Environmental-and-Economic-Factors-Associated-with-Mental-Illness-Manuscript.pdf.

Rodríguez-Hidalgo, A., Pantaleón2, Y., Dios, I., & Falla, D. (2020). Fear of COVID-19, Stress, and Anxiety in University Undergraduate Students: A Predictive Model for Depression. https://www.frontiersin.org/. Retrieved 11 December 2020, from https://www.frontiersin.org/articles/10.3389/fpsyg.2020.591797/full.

Harvard.edu. (2020). Retrieved 11 December 2020, from https://www.harvard.edu/sites/default/files/content/coronavirus_HUHS_managing_fears_A2%5B5%5D.pdf

Downloads.imune.net. (2020). Retrieved 11 December 2020, from http://www.downloads.imune.net/medicalbooks/List%20of%20Phobias%20and%20simple%20cures.pdf.

Gilbert, S. (2020). Coping with ANXIETY AND PHOBIAS. Anthony L. Komaroff, M.D., Editor in Chief Harvard University.

Niemeyer, H., Bieda, A., Michalak, J., Schneider, S., & Margraf, J. (2019). Education and mental health: Do psychosocial resources matter?. SSM – Population Health, 7, 100392. https://doi.org/10.1016/j.ssmph.2019.100392

Cultural Influences on Mental Health. Pha.berkeley.edu. (2020). Retrieved 11 December 2020, from https://pha.berkeley.edu/2017/04/16/cultural-influences-on-mental-health/.

Lee, S. (2020). Coronavirus Anxiety Scale: A brief mental health screener for COVID-19 related anxiety. Death Studies, 44(7), 393-401. https://doi.org/10.1080/07481187.2020.1748481

Kwasi Ahorsu, D., Lin, C., Imani, V., Saffari, M., Griffiths, M., & Pakpour, A. (2020). The Fear of COVID-19 Scale: Development and Initial Validation. International Journal Of Mental Health And Addiction. https://doi.org/https://doi.org/10.1007/s11469-020-00270-8

https://www.medanta.org/patient-education-blog/the-dark-side-of-anxiety-7-effects-of-anxiety-on-the-body/

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1361287/

https://www.verywellmind.com/physical-symptoms-of-panic-and-anxiety-2584248

https://www.mentalhealth.org.uk/sites/default/files/living-with-anxiety-report.pdf

Why International Emmy Award news was the biggest news for India?

 

History of Emmy Awards:

Emmy Awards is one of the prestigious international awards for marvelous performances in television and web-series. Emmy’s names originated from Immy, which depicts a nickname for camera tube which is used in television (image orthicon). 

National Academy of Television Arts and Sciences presented the first Emmy Awards in 1949, where only 6 categories were introduced in the 5 different award ceremonies. Thus, these were named as News and Documentaries in 1973; Daytime programming in 1974; Prime-time programming in 1977; and sports in 1979. Although, new categories have extended to no-end. Therefore Emmy awards open the entries for comedy series, drama, music, documentary, Kids category, digital category and keep adding more. 

Emmy Awards holds similar popularity as Oscar Awards for the film industry; therefore, for drama series, Emmys have competed against them. For Emmy Awards, only internal members of the academy can vote for the awards according to the discipline. For instance, this academy’s actors votes for actors, director for directors, and writers for writers. 

India with Emmy Awards

Recently, Indian based web-series named ‘Delhi Crimes’ has won the Emmy Awards under the category of Best Drama, where two years ago popular Netflix series called ‘Money Heist’ won the Emmys in 2018. It is the first time India won such a prestigious award and made its position on Emmy Awards. However, this category was first intricate in 2002 by the National Academy of Television Arts and Sciences.

In 2011, Subhash Chandra, a chairperson of ZeeTV, has first won the Emmys under the category of Directorate Award, where this category was first introduced in 1973. The award is not related to TV and web series direction, writer or actors. 

Therefore, winning the Delhi Crime Emmy award became the important and biggest news for India.

Reasons why Delhi Crime is the deserving award:

Firstly, Delhi Crime is based on the Delhi gangrape cased of 2012, popularly known as the ‘Nirbhaya case.’ Besides, India is one of the countries where rape cases rise every year. Therefore, according to the Times of India (October 7, 2020), 2019 has 4 lakh rape cases as compared to 3.78 lakh in 2018. 

By looking at the reports of every distinct of India will give you shocking goosebumps. Thus, media is popularly known as ‘mirror of the society,’ and presenting the vulnerability of women in India on the screen opens the gates of communication with policymakers. 

Secondly, India is still a developing country and yet to achieve the 17 Sustainable Development Goals launched by United Nations and 8 Millennium Development Goals by WHO, UN, and World Bank. Indian government stated these goals:

  • Eradicate extreme poverty and hunger.
  • Achieve universal primary education.
  • Promote gender equality and empower women.
  • Reduce child mortality.
  • Improve maternal health.
  • Combat HIV/AIDS, malaria, and other diseases.
  • Ensure environmental sustainability.

Despite being a developing country, India has proved to achieve a position among well-developed countries in Media.

Lastly, Media is the key to development where social sensitivity, vulnerability, availability, affordability, adaptability, policy formation, and other aspects of resources are accountable through Media. And here, Richie Mehta, a director of ‘Delhi Crimes’ Netflix’s original series, beautifully articulated and blended all the aspects around the rape case in Delhi to give a strong message to society. 

Bibliography

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