Top Website Redesign Trends
A website redesign service is a detailed process of redesigning your site, including updating content, refreshing layouts, and improving navigation for improved conversions and site performance.
However, regardless of the size or industry of your company, you must take a strategic approach to your website redesign. Know what isn’t working, what is, and what goals you want to achieve.
The economic effect on Web design industry due to coronavirus pandemic
According to the COVID-19 Crisis report, the world has over 1.58 billion active sites. Plus, more than 4.5 billion people worldwide use the internet, and three out of every five prefer to stay on the site that offers the best user experience.
Similarly, approximately 64% of small businesses and SMEs have a website, with mobile devices accounting for nearly 70% of all online traffic.
Website redesign services are essential as the trending technologies are introducing. According to Adobe, companies with a robust design outperform companies with a weak design on the S&P Index (a stock market index) by 219 per cent over ten years.
These statistics demonstrate the significance of website redesign services for today’s businesses. This article will discuss Top web redesign trends to look out for in 2021.
Therefore, we will also advise you on the significance of web redesign for your business and how it can benefit even in the Covid-19 era.
During Covid-19, there was a high demand for Website redesign services.
The world has been taken aback by Covid-19. Millions of people have been affected by the novel coronavirus worldwide. At the same time, businesses are facing difficulty. The question arises: “Is Web design in high demand?” Or “Are web developers in demand?”
Website redesign services see a significant increase in demand throughout the world during the lockdown scenario. Many businesses see this as an excellent opportunity to tackle a new site design or improve an existing one.
Here are the top web redesign trends to watch in 2020.
- Minimalism is a term used to describe a state.
According to a recent study, 75% of consumers judge a company’s credibility based on its website design. According to statistics, 94 percent of negative feedback on a business website is related to its design elements.
Minimalism for Website redesign services is a timeless trend that can assist businesses that want functional sites with a great user experience.
Simple, clean design elements and short paragraphs are among the top design trends for 2020. A minimalistic design is also crucial for keeping users’ attention on your brand, products, and services rather than on distracting elements.
- The User Experience UI/UX Web Design
One of the most potent aspects of a business website is the user experience.
Slow-loading websites are avoided by approximately 40% of clients, and 85 percent of online users believe eCommerce sites should improve their mobile user interface.
If the website is not, mobile users will leave.
You can improve the user experience by making your website faster. For example, you can do this by compressing all the images before uploading them to your company’s website. The immense cause of slow web page speed is the size of the image file.
- Design for Responsiveness
Mobile internet users now outnumber desktop internet users. As a result, smartphones are now driving more traffic to all websites, including business websites. This is because users prefer to search for a product or service on their mobile devices.
As a result, responsive mobile design has emerged as one of the most critical business trends in 2020. It is crucial for Google’s ranking algorithms, but it also improves user experience. Remember that customer retention, business productivity, and higher ROIs are all influenced by user satisfaction.
Finally, responsive design benefits customers in a variety of ways. Users, for example, expect your company’s website to provide ease, simplicity, and an experience.
- Chatbots are computer-assisted conversations.
The world of online business is changing due to artificial intelligence. Chatbots are a popular business Website redesign services option. According to research, by the end of 2020, 80 per cent of all online businesses will use chatbots on their websites.
Without a doubt, businesses are recognising the value of chatbots to boost sales processes. A chatbot is software or an app that interacts with users. It not only understands written text, but it can also interpret your customer’s intent.
- Aesthetics is the study of beauty (Visual Design)
Aesthetics is concerned with the visual design and appeal of your website. Usability is essential in improving the user experience.
But, aesthetics are also critical, and we recommend that B2B businesses treat both aesthetics and usability. The use of colour to improve the user experience is one of the most powerful visual tools in web design.
Green, for example, is a calm colour that has a calming effect. So, if your company sells organic pet food, you can use this colour to prove eco-friendliness. Red draws attention.
Your web designer must choose colours that reflect the nature of your business. A skilled designer will consider the colours used for your site’s background, navigation, headers, footers, and links.
Adapting Your Website redesign services During COVID-19
COVID-19 presents businesses and entrepreneurs with challenges that they have never faced before. As a result, they are being forced to pivot and reach out to customers in new ways.
Web design businesses must do everything possible to survive the pandemic and emerge strong.
- Replace the COVID-19 messaging in your slider.
Your homepage’s slider is a valuable piece of real estate. You should include a slider with specific COVID-19 messaging.
Because COVID-19 is a global experience,
- Design a landing page.
A slider isn’t always enough. You might have something more to say.
If your message is more prolonged, dedicate an entire landing page to your COVID-19 response. This can include statements such as:
- A note of concern, optimism, and unity
- Any anticipated supply chain disruptions that could cause shoppers’ orders to be delayed
- How do you keep your employees safe?
- Your involvement in the community and ways to give back helpful resources for your customers
- COVID-19 CRISIS was the focus of an entire landing page.
Consumers can grab information about the consumer relief programme, learn more about what Buffer is doing to assist and find other resources to help them navigate the crisis on the page.
- Highlight COVID-19 product application examples.
While you should avoid using the virus as a marketing tool, you should highlight product use cases relevant to this new environment.
The COVID pandemic introduces new challenges that your company may overcome. Previous product descriptions, use cases, and product images may need to be updated.
- Place an exit-intent pop-up on the page.
If you don’t want to devote the entire section of your website to COVID-19 messaging, consider incorporating an exit intent pop-up.
These can be added using a WordPress plugin and appear as the user exits your site. One is used by Right Inbox to entice customers to download their app and get one step closer to a four-hour workweek.
Exit-intent pop-ups are excellent non-intrusive methods of relaying information and converting customers without redesigning any parts of your main website.
- Use social proof in the form of media and customer logos.
Customers want to do business with reputable companies they can rely on.
Logos of well-known customers or media sites feature the company to boost consumer trust in the company.
But, you can’t rely on chance in the age of COVID-19. Add customer logos to your website to increase your company’s credibility in the minds of your customers.
This is a simple change that you can make to your website that will impact the minds of your visitors.
- Make use of empathetic copy.
The COVID pandemic is a one-of-a-kind phenomenon because it is something that the entire world is experiencing.
Many people are experiencing social, economic, and health issues due to the pandemic, so it is critical to update your messaging with an empathetic copy. Also, you can see how EnergySeek describes and empathises with consumers’ struggle to find the best business electricity prices in the video below.
Copy that is sympathetic to consumers’ dispute can be related and heard by consumers after leaving your website.
What is it about effective Website redesign services that make it crucial for small businesses navigating COVID-19?
For small businesses to survive the pandemic, effective Website redesign services serve several functions.
- First, your company’s website is one of your only means of brand representation, especially given the constraints imposed by COVID-19. Before the pandemic, your website could have served as an addition to other forms of brand representation, such as a storefront.
- Yet, if the storefront is closed, your website is most likely the primary medium through which your brand communicates with your customers.
- With this in mind, you’ll want to make sure your website is as effective as possible to reach out to customers, improve their user experience, and communicate your brand identity.
- Furthermore, customers’ habits and expectations have shifted in the aftermath of COVID-19; many consumers have increased their online shopping activity since the outbreak and, as a result, expect businesses to adapt to their changing habits.
Reasons to Redesign Your eCommerce Website :
Have a look at some major reasons to redesign your eCommerce website:-
- You want to improve the user experience.
- Your Website Just Doesn’t Work.
- Your Current Website Isn’t Mobile Responsive
- You must realign your website with your marketing objectives.
- You’d like to improve the buyer journey on your website.
- You have out-of-date third-party tools on your website.
- Lastly, you want to convert more leads.
The list of reasons for website redesign goes on & may vary. But these are some of the most vital & common reasons for redesigning your website.
COVID-19 Website Marketing Suggestions:
- Be Direct and Inform Your Customers. Create a COVID-19 page.
Provide information about your COVID-19 response on a separate page that is easy to find and update. Because this is a rapidly changing situation, keep your community informed of how it affects your business.
- Put a Notice on Your Home Page
Reassure clients about the extra steps you’re taking if you have to meet them in person or visit their homes/offices/buildings.
- Examine Google AdWords Campaigns
Consider your current Google Ads campaigns, if you have any, and decide what makes the most sense… Should you pause, throttle down, or even throttle up?
A) Examine your analytics to determine what action to take. Examine your cost-per-click (CPC), conversion rate, and cost-per-conversion.
B) Include your COVID-19 announcements or information as site links: story and situation.
- Make the Most of Your Time. Be mindful, generous, and inventive.
Our final point isn’t about marketing. It’s about being a human and working together to get through this crisis. Who knows how long this will continue? It won’t be easy. So, use your time wisely for your sanity.
When done correctly, redesigning a website can increase conversions and sales.
Begin with data. What do you know about current web traffic trends, conversion rates, bounce rates, time on page, and other metrics? Apply your knowledge to the new design.
Don’t worry if you want to redesign your website; WeCodeFuture is here to help. Relax and contact the best website design and development company.
Don’t forget to conduct research. Knowing what your competitors are doing can assist you in designing a more effective site that will surprise and delight your customers.
Make a rough sketch of your new site using wireframes and mockups, then start building it piece by piece.
While increasing revenue is the ultimate goal of any website redesign, improving user experience and site flow is a bonus!